Tips to Balance & Blend SEO/ Creativity in Content Writing
Content reigns supreme in the world of search engine optimization (SEO). Content is an essential component of effective SEO, whether it is website copy, social media posts, or guest posting. However, not all of the content you create is beneficial to your company. SEO efforts are aided by unique, high-quality content that is creatively crafted.
Most of the SEO content writer claims that creative writing takes back seat in SEO perfect. Overcoming this scenario seems to be a bit challenging and daunting.
Suppose you’re grappling with creative block and couldn’t incorporate enough creativity in your writing process. In that case, you will curate content like many of your competitors, minimizing the chances of staying ahead of the pack. This article has mentioned practical SEO content curation tips that will assist you in balancing creativity in your work. Let’s dive in.
Search for Relevant Keywords
The first and crucial step to crafting impactful and meaningful content is to find relevant yet essential keywords and phrases that your audience prefers to search on Google. We recommend utilizing Google Keyword Planner. This is a free tool to see all the critical search terms and phrases your audience uses to undergo online searches. Once you have successfully curated the list of keywords, you should incorporate them into your content.
Incorporate the keywords naturally so that it makes sense and doesn’t feel like keyword stuffing. Stuffing keywords will significantly harm your business. Consider using long-tail keywords as it helps you rank your content on Google.
Solve Your Audience’s Pain Points
Writing content that addresses your prospects’ and consumers’ pain points is a surefire way of ensuring the excellence of your SEO efforts. Users are more inclined to share content that they find exciting and valuable, which increases the reach of the content. The more users who read your content, the more Google likes it. As a result, you should ensure that your SEO content strategy focuses on the pain points of your core demographics.
Organize Content for Skimmers
Content marketers and SEO professionals often say that humans have a shorter attention span than goldfish. The highly ill-focused goldfish has an attention span of nine seconds, which means your visitors may quit your web pages without adequately understanding and reading your content. Even if they stay, the majority of them will not read what is written. They will skim through the website and leave.
That being said, make sure your content is structured for skimmers. To illustrate critical info, use bullet points, subheadings, bold and italics. Don’t dive deep into the details. Keep your paragraphs short, unambiguous, and concise. Important information and data should be placed at the beginning, middle, and end of your content pieces.
Include Facts and Figures
Persuasive writing requires the use of factual information. They provide evidence to support your hypothesis and reasoning in your content. You will generate effective, inspiring content if you make your SEO content writing rich in supporting data. However, you must interactively present data so that your content does not appear to be a monotonous report painted with numbers. Also, ensure that the data you’re using makes complete sense. If your audience cannot understand the numbers you mention in your content, they will lose interest, regardless of how effective your content is.
Use Exciting and Visually Appealing Images
It is 100% true that a picture is worth a thousand words – and eye-catching images help you stand out. Use engaging, relevant images in your SEO content at all times. There are several effective methods for incorporating images into your content. Product images, blog images, and infographics can all be used to supplement your content. When you use a picture in your content, remember to include an ALT tag to make it search engine friendly. It can be hard to find appropriate images at times. The advantages that a good image can provide are well worth your time.
Research Your Audience
Have you got a tremendous topic in mind? Ensure your topic is relevant to your audience. For this, you need to undergo a bit of research. Take a look into the buyer’s persona. This is how you can guide them towards the decision-making process and get more clicks on your content. Moreover, it will bring crucial insights into your marketing activities and initiatives.
Kick start the researching process and create high-quality and pertinent content.
What’s the next step?
Then, take your topic and search for related keywords to see if anyone is talking about it. Social media platforms such as Facebook and Twitter are ideal for this. Alternatively, a basic Google search will reveal which keyword phrases are being searched the most.
People will find your content more quickly if you use the proper SEO techniques. Then, by writing compelling copy, you’ll draw readers in, and they’ll eventually contact you to use your services.